• Graphic Design & Branding

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    Hi, my name is Daniela.

    I am an Independent Graphic Designer, Consultant, and Author. I create visual identities for companies, brands, products, and events.


    I work with clients worldwide, in English, French, and Hebrew. You can read more about my story, credo, and work here below.


    My online course, The MAGIC of Visuals is for non-designer professionals, designers-to-be, or self-taught creatives. It tells the secrets that make visual communication work.


    My book "Visual Communication & Graphic Design" was published in French by Editions Eyrolles, and you can find it here and here.

  • Porfolio

    Visual Communication Consultant, Graphic Designer and Art Director

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  • Testimonials



    " Our communications agency was searching for a "rare gem": a hugely creative freelance art director who would also be a good listener - two essential attributes for our work in the public sector. And then we found her!

    Daniela is highly meticulous and she never takes the easy way out: the exploratory phase is always rich and innovative, the proposed artwork is carefully thought out and reasoned, and the projects are finalized within the rules of the art.

    With satisfied clients, competitions won, and a very likable working partner, who could ask for more? "


    Marc Dubreuil

    IDCommunes, Associate director


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    " Daniela is a true, smart, sharp, clever artist, experienced in many media: I have relied upon her creativity many times for picture book illustration, computer-generated animation, branding and packaging design.

    Ms. Bak is one of my top choices worldwide for a wide range of effective, precise, unique and fun challenges.

    She always "delivers" as they say, and is a pleasure to work with. "


    Ari Frankel

    Child Matters, President


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    " Daniela has designed three websites (and related material, e.g. logos, ads) for me. I receive many compliments on the beauty of the designs, often from artists/designers and others professionals (e.g. magazine advertising managers and editors).

    Daniela is a true artist who is extremely creative without ever losing sight of practical considerations. She is visually imaginative and daring, taking you to places that you wouldn't have considered before and getting you to fall in love with them. She has a deep understanding and feel for colour, form and balance.

    She is always original, never clichéd. She takes visual conventions and revitalises them so that your concept stands out from the rest of the field yet remains identifiable. Her reinvention of the rainbow motif, a very widely used LGBT symbol, deeply impressed my then editor at Diva magazine for being original and imaginative, yet easily recognizable. "


    Ronete Cohen

    Psycologist and writer


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  • My Story


    I was born in Rome to Artist parents and grew up in Italy, Israel, New York, and France. After two years of obligatory service in the Israeli Army, I studied Philosophy and Art History at Tel Aviv University. I graduated from the Penninghen Design School in Paris in 1985 with a Master’s degree and won two Gold Dragon medals.


    I work in French, English, and Hebrew.


    My career can be roughly divided into 3 decades of growing expertise:

    1. designing and directing television graphics for channels in Paris, London, and Israel.
    2. specializing in newspaper and magazine design, creating new publications, or redesigning existing layouts.
    3. designing for public and private businesses, helping them define and implement their visual brand identities.

    Some other facts about me:

    • I redesigned and art directed the French monthly consumer magazine J'économise
    • I directed ad films, music videos, corporate films, and documentaries in my late twenties, early thirties
    • I paint on walls and furniture 
    • I create Illustrations for children's books
    • I love math, numbers, puzzles, logic riddles, reading, and abstract thinking
    • After hours, I'm also a Jazz vocalist, a pianist, a belly dancer, and a cat mom.


    Some of my clients:

    Hachette - Bayard - Belin - NouvelObs - Orange - Atlas - J'ai Lu - M6 - TF1 - Arte - Strategies - Stif - ParuVendu - Epiceum - Rampazzo - PurProjet - Dumas - La Villette - Clichy-sous-Bois - Michelin - Afca - Aract - Adcf - Ocde - Total - Adife - Mango - Europe1 - Sony Music - Essilor - Polaroïd - Time-Life - Challanges - SudOuest - J'économise - France2 - Canal+ - TVcampus - Vocable - Wasia Prod. - Big Mama - Milgrom Market Research - France Television - Rangoli - Wipardi - Thélaine - Museum of Natural Science - Channel 2 - Inedi - Railenium - APT - Edim - and more …


  • Credo



    "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion."

    Bob Baxley

    "Any darn fool can make something complex; it takes a genius to make something simple."

    Albert Einstein


    "Design is not just what it looks like and feels like. Design is how it works."

    Steve Jobs


    "Questions about whether design is necessary or affordable are quite beside the point: design is inevitable."

    Douglas Martin


    "The details are not the details. They make the design."

    Charles Eames


    "You know you have achieved perfection, not when you have nothing more to add, but when you have nothing more to take away."

    Antoine de Saint-Exupery


    "If I have a thousand ideas and only one turns out to be good I am satisfied."

    Alfred Nobel


    "The greatest challenge to any thinker is stating the problem in a way that will allow a solution."

    Bertrand Russell


    "No shortcuts today; I’m in a hurry."

    Swiss saying

  • Let's create your visual identity together

    How does it work?

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    1. Define your identity using words, concepts and mood-boards.

    2. Design your visual identity until it "feels like home".

    3. Align all the aspects of your visual communication to tell your story.


    Let's create a powerful and sustainable visual identity for your business, product or event, that resonates with your values and personality.


    Remember, there's only ONE chance to make a GREAT first impression!


    Use the contact form for more information, I'd love to hear from you!

  • Webinars & Courses

    Watch the recording of my Live Webinar and learn how to improve your documents

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    Free Introduction to the Online Course

    The MAGIC of Visuals

    What makes visuals become powerful communication tools.
    A complete Online Course about the MAGIC of Visual Design.

    The MAGIC of Visual Design is a comprehensive course for Non-Designers and Designers alike. This course will allow you to improve your visual identity and look professional. Review the MAGIC of visual design with this eye-opening method, even if you are a graphic software wizard (it's not about what buttons to push).
    Visit visual-magic.com to watch the 27 minutes introductory video that reveals what the MAGIC is all about. You can take the courses in English or French.

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    Free Masterclass Replay for Non-Designers

    The Secret of Graphic Design

    How to improve text documents, so they become attractive, easy to read and memorable. Recording of a Live Webinar where the N°1 Secret of Graphic Design is revealed to Non-Designers.

    You can download the Before & After documents >> here <<

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    Free Masterclass Replay for Non-Designers

    Webinar: Before & After - Poster

    How to improve a Poster so that it attracts like a Magnet

    What are the "Dos & Don'ts" when creating a poster? What makes a poster look professional and inspire trust? How to improve the impact of a visual?
    Click on the image to get more information and subscribe to the live event.

  • Contact

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